Wednesday, October 10, 2012

The Air Jordan 5

The Air Jordan 5 was another Tinker creation. The 5 was inspired by Fighter Planes. Yes, you read that  right, Fighter Jets. Tinker made this shoe to stylize with Mikes play style. The 5 was had a couple or firsts in the shoes makeup. First off it was the first shoe to use a clear rubber sole (which is used heavily today.) Tinker was involved in modeling the Marty McFly's in 'Back to the Future' and used the soles for inspiration on the five. Also, the five's were the first shoe to use molded foam for the upper part of the shoe.  Tinker added the flames in the midsole to coincide with his war plane inspiration. The shoe's tongue also had a very cool 3M material which shined in the light and when the flash of a camera hit it.

The retro 5 was released in 1990 in four original color ways in the classic fire red, black metallic, grapes, and fire reds. The Grapes today are one of the most sought after Jordan's period and are set to release in the beginning on 2013! When the shoe was first released only 100 pairs were released and given to less fortunate children which added more hype to the shoe and helped Jordan brands popularity.

"Raging Bull Pack" (courtesy of Nice Kicks)
The 5's got a lot of attention and were great sellers. Other than the shoes original colors, Jordan created more color ways such as the Wolf Greys, the Laneys, and the Raging Bull Pack. The Raging Bulls pack is very sought after and came with two shoes in a stacked box for at 315 retail price. The pack included a all black 3M color way, and an red/black suede color way called the Toro Bravos.

There was two commercials created for the 5's. One only featuring Mars in his room showing off pictures of Mike's feet dunking all across the globe.

And then, the famous "Is it the shoes?' commercial. The Mar's Blackmon slogan. And Mike's least favorite question. As Jordan says its not the shoes Nike makes one last push to make sure the consumers think it is the shoes. Watch for yourself!

1 comment:

  1. the guy that advertises for Air Jordan cracks me up!
    Ryne Dowling

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