The Air Jordan 7

The Air Jordan 7. Michaels second championship, MVP and Finals MVP, and the year of the Dream Team. The shoes were released in the 1991-1992 season where Jordan led his Chicago Bulls to the best  record in the league. This shoe was another Tinker Hatfield design (see a trend?) and proved Tinker could find inspiration from anywhere. As Tinker was in Portland he passed a music shop advertising afropop music and it hit home with Tinker. He purchased this poster and used it to build the Air Jordan 7.

The Air Jordan 7 Sock liner with hits of the Afripop designs Tinker threw into the shoe.
(courtesy of soleredemption)

They used the hurache technology and used a inner sock liner for the shoe and got rid of the visible air unit. They were very light weight and form fitting and designed for a comfortable ride on the court. There was also no signs of a Nike logo on the outside of the shoe. The only place you would be able to find a Nike logo was on the box, or the sole of the shoe. Instead of the Nike logo on the back they added a new Jordan "v" logo with his number in the middle.

The shoe was released in 1991 in 5 original color ways. The Hares, Olympics, Raptors, Cardinals, and Bordeauxs (pictured above). The olympic color ways is one of the most sought after shoes in the Jordan line because it was worn by MJ in the 1992 Barcelona olympics with the "Dream Team".

A new thing for advertising the Jordan Brand shoes this year they used Bugs Bunny in a commercial. Its a great commercial and makes you wonder if they got the idea for Space Jam from the making of this commercial. Bugs is wearing the "Hare" color way which, is expected because he is well...a rabbit, and Jordan is wearing the Bordeaux.